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Learning Process Illustration

Sales Executive

Level 4

Duration:

18 months

Who is this for?

Aspiring sales professionals, Existing salespeople, Account managers or business development executives looking to improve their skills.

Role Summary

Sales Executives manage customer relationships and lead the full sales cycle, from identifying leads to closing deals. They develop sales strategies, negotiate contracts, and build long-term partnerships.

Apprentices gain skills in consultative selling, market analysis, presentation, and performance tracking. The role requires resilience, communication, and a strong customer focus.

Ideal for those with a passion for sales and business development, this apprenticeship supports career progression into account management, sales leadership, or commercial strategy roles across a wide range of industries.

Throughout this course, you will learn:

Sales Planning

Client Relationships

Negotiation Skills

Product Knowledge

Performance Tracking

Sales Strategy

Research, prepare, and plan strategic sales activities.

Build trust and long-term partnerships with clients.

Confidently negotiate terms and close sales.

Understand the features, benefits, and positioning of your offer.

Use CRM tools and data to monitor pipeline and performance.

Contribute to business growth through targeted selling.

Ideal for those in B2B or high-value sales roles seeking to advance their career.

Sales isn’t about products — it’s about building trust that lasts.

Zig Ziglar

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